Why is research important to the field of public relations

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Reference no: EM132164514

(1) Why is research important to the field of public relations?

(2) What role does fact-finding play in the practice of PR?

(3) What is the difference between qualitative and quantitative research? Please discuss some examples of each as they pertain to the field of public relations. What are the advantages of combining qualitative and quantitative research?

Reference no: EM132164514

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