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Why Is Research Important? Research has become a necessary tool for managers. Why has it become so popular? What can research do for managers? What should managers be careful of when using research to help make decisions? Cite at least one example of how an organization you do or have worked for has used research to aid in the decision-making process.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
Explain Some are of the view that faster and more attractive website is not always better and having seats occupied by contented customers is NOT the goal
Holden Automotive Australia International Marketing Plan for Entering Indian Automobile market -The major project involves the development of an international marketing plan for Holden Australia considering entering
Explain Amazon Business Model Assessment and what is your assessment of the long-term viability of Amazon's business model
Explain Discussing Electronic Commerce Communications and how do business-to-business sales communications differ from selling to individuals
Explain the marketing process and the basic elements of the marketing mix
Explain about business models and Can you identify any unique marketing opportunities that such a change would offer these companies
Explain Innovation-Does Serendipity Apply and Can accidents spur innovation efforts or is innovation a rigid process with no tolerance for accidents
Explain Is there a competitive advantage through distribution and Explain how distribution channel strategies can or have been used to create or contribute to a competitive advantage
Explain Trust and loyalty in an e-business and computer savvy folks can hunt around for sites before shopping but those less savvy are more apt to skip the e-commerce all together
Identify the key elements of Tesla's marketing strategy with reference to the 4 Ps and discuss the marketing management orientation(s) that guide the company's marketing strategy.
Explain Selling your business and Explain why and discuss why you would not choose the other
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