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Assignment:
1. Why is quality such an important product strategy objective? What are the dimensions of product quality? How has E commerce affected the need for quality product objectives?
2. What does it mean to license a product? What is co-branding?
3. What are intangibles? How do basic marketing concepts apply to the marketing of intangibles?
4. Describe how the internet is used to market services?
5. Explain the role of distribution channels?
6. Explain intensive, selective and exclusive forms of distribution?
7. Define the role of retailing? What is the role of retailing in today's world?
8. What are some possible effects of B2C E commerce on traditional retailing?
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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