Reference no: EM131049811
1. Identify and discuss reasons why firms become so infatuated with pricing. Why is pricing given a great deal of attention?
2. In many (if not most) circumstances, cutting prices to increase sales volume is not a good idea. Explain why this is so. What are some alternatives that are preferable to cutting prices?
3. Discuss the steps involved in the AIDA model of outlining promotional goals. How does IMC strategy shift from one step to the next in the model? How does the important of various promotional elements vary across the steps?
4. Identify and discuss the issues and challenges involved in measuring the effectiveness of an advertising campaign. Is it relatively easier to measure effectiveness before or after the campaign has been implemented? Explain.
5. Discuss the role of sales promotion in consumer markets. In your answer, identify several types of consumer sales promotion activities and how they might be used in an overall IMC program.
6. In terms of managing customer expectations, what are the three possible outcomes that may occur when expectations are compared to actual product performance? What should marketers do to manage expectations effectively, especially when customers' expectations are unrealistic? Should a firm attempt to delight its customers by constantly exceeding their highest expectations?
7. Discuss the relationship between customer expectations and customer satisfaction. What might cause expectations to be higher or lower? How is the zone of tolerance a useful diagnostic tool in terms of developing strategies aimed at improving customer satisfaction?
8. Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.
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Find the market value of equity
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About the market value of debt
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The overall rate of return of her investment
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Meters of copper wire of cross-sectional diameter
: A coil which is made by winding 500 meters of copper wire of cross-sectional diameter 1.26 mm has the same mass as another coil of copper wire whose cross-sectional diameter is 1.4 mm. Find the length of wire in the second coil.
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Why is pricing given a great deal of attention
: Explain the overall objective of customer relationship management and the stages that customers are pulled through in the process. For each stage, identify the marketing goals during the stage as well as examples of strategies that may be used.
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Simple interest to find the indicated quantity
: Use the formula for simple interest to find the indicated quantity: I=PRT I=$425, P=$10,000, R=7% T=? After we solve for T, how do we figure exact number of days, weeks, months or years?
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Population of alligators on the kennedy space
: In 1970 the population of alligators on the Kennedy Space Center grounds was estimated to be 300. In 1980 the population had grown to an estimated 1500. Using the Malthusian law for population growth, estimate the alligator population on the Kenne..
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Boutique sold a total of ten gift certificates
: The only gift certificates that the boutique sold yesterday were worth either $10 each or $100 each. If the boutique sold a total of ten gift certificates yesterday, how many gift certificates worth $10 did the boutique sell yesterday?
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