Why is price important to a company

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Reference no: EM133620969

Questions:

1. Why is price important to a company?

2. Why is price one of the key signals of the brand positioning?

3. Explain how and why the demand curves for normal products and luxury products differ?

4. Explain variable costs, fixed costs.

5. What is a break-even analysis? Calculate the break-even point.

6. What is a mark-up?

7. What is price skimming? What is penetration pricing? When are these two strategies the most appropriate?

8. Explain the four key pricing methods: Cost based, profit based, competition based, demand based.

9. What is psychological pricing? Examples?

10. Explain the concept of using a loss-leader to attract customers to a store? When does this practice become "bait-and-switch"?

11. What is a price corridor? How is it used in a blue ocean strategy?

Reference no: EM133620969

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