Why is pestle analysis so crucial to marketing managers

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Why is PESTLE analysis so crucial to marketing managers? How does your firm use PESTLE to plan strategy? (If you are not currently working for a firm choose a firm you are familiar with and discuss how PESTLE factors influence their strategy) What do you see as the most signifcant PESTLE factor to monitor for threats and opportunities in your industry?

Reference no: EM131635808

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