Why is personalization becoming an important element in ec

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Reference no: EM133299504

Marketing & E-Commerce Security & Payment Systems

Discussion Points (You may respond to the discussion with PowerPoint presentations, YouTube videos and concept maps in addition to written text):

Why is personalization becoming an important element in EC? What techniques can be used to learn about consumer behavior

Why is it so difficult to fight online computer criminals? What strategies can be implemented by financial institutions, airlines, and other heavy users of EC?

As project managers one must think about payment options. What problem is a company trying to solve by adopting mobile loans and payment?

Reference no: EM133299504

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