Why is online profiling such an important component

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Reference no: EM132814813

Question: Find and review the following article in the college library:

Pophal, L. (2014). The technology of contextualized content: What's next on the horizon? EContent, 37(7), 16.

Answer the following question, and provide examples to support your assessment:

• Why is online profiling such an important component of a successful business intelligence program? Make sure you provide a cited definition of online profiling (in the context of your response because there are many definitions).

Your response should be 400-600 words, plus sources, and repeating the questions does not count toward the total word count.

Reference no: EM132814813

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