Why is non-pricing strategies is growing in canada

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Reference no: EM133165235

Why is non-Pricing strategies is growing in Canada?

In spite of the emphasis placed on price in microeconomic theory, marketers often compete on product attributes other than price.

Marketers tend to stress product image and consumer benefits such as comfort, style, and convenience.

Some strategies to avoid price wars include add value, educate consumers, and establish relationships.

As an individual - provide 2 Canadian based examples (with references) where this has occurred in 2021.

Reference no: EM133165235

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