Why is motivation important in consumer behavior

Reference no: EM133242493

Question - Think about a role of motivation in marketing and consumer behavior.

1. What is motivation in marketing contexts?

2. Why is motivation important in consumer behavior?

3. Give one or two real world examples that well-reflect the important role of motivation in marketing activities (e.g., advertising, sales, digital marketing, branding, packaging, etc.).

Reference no: EM133242493

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