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Why is marketing research important to franchisor

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Reference no: EM132915107

-Studies show that buying a franchise is not a guarantee of success. Before we venture into franchise, how do you know that franchising might not be suitable for you?

- Explain the possible reasons why is marketing research important to the franchisor and franchisee?

-Location can be as important as securing franchise funding and developing a business plan when it comes to the success of a franchise. Discuss the criteria that might be considered when selecting the location for a franchise business.

Reference no: EM132915107

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