Why is marketing important

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Your roommate, a non-business major, sees you reading your marketing text. He or she asks, "Why is marketing important?" You respond by saying all of the following EXCEPT:

a. Marketers advise production on how much product to make.

b. Marketers tell the logistics department when to ship products.

c. Marketers engage customers and developing long-term relationships.

d. Marketers identify opportunities to expand.

e. Marketers are the most important profit-center in any organization. 

Reference no: EM13199051

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