Why is market research an important instrument

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Question: According to the SBA.gov website, "Market research is the continuous process of collecting and analyzing data on products, services, business practices and vendor capabilities to satisfy agency needs (Market Research, 2012)." Based on this week's study, why is market research an important instrument in assisting contracting officials discover suitable small business vendors? Market Research: A Guide for Contracting Officers (2012). Small Business Administration. Office of Government Contracting and Business Development.

Reference no: EM132750447

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