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1) Why is Keurig pursuing two versions of the Coffee Cup?
2) Should Keurig use a single K-cup for all markets or should it launch the Keurig-Cup in the at-home market and continue to use the K-cup in the commercial market?
3) What price for the brewer and for the portion pack (K-cup/Keurig-Cup) do you recommend? Under your pricing strategy, how profitable are coffee sales for Keurig? How do coffee profits affect the brewer price?
4) Analyze Keurig's marketing plan and launch strategy. Is the current plan sound? What suggestions would you offer?
In a small rural Pennsylvania town, the aggregate labor supply curve is given by LS = -20 + 5w and the aggregate labor demand by LD = 180 - 5w
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What are the limits of the study? Write at least one paragraph. There are two deliverables for this Case Problem, the Excel spreadsheet and the written description/explanation. Please submit both of them electronically via the dropbox.
As the Euro appreciates in value relative to the U.S. dollar, what happens to the price of U.S. goods in Europe. Elucidate what happens to the price of European goods in the U.S.
Discuss and describe the effect you have on this process when you pay for your late-night pizza delivery, or your other take-out food choices, using your bank debit or credit card. What is the effect if you obtained cash from the ATM to pay for this ..
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