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Why is it that the crm manager appears to lag behind

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Reference no: EM132969206

The traditional shopkeeper who still maintains personal contact with their customers is considered to have more (implicit) knowledge of their customers than the CRM manager with expensive software and databases at their disposal.

(a) Do you agree with this statement? Substantiate your answer.

(b) In what areas does the (implicit) customer knowledge fall short? Give an explanation.

(c) Why is it that the CRM manager appears to lag behind the classic shopkeeper?

Reference no: EM132969206

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