Why is it so important to manage the relationship

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Reference no: EM133657553

Problem: What is the focus on all marketing activities? Why? What conditions must exist before a marketing exchange can occur? Describe a recent exchange in which you participated. How can an organization implement the marketing concept? Explain. What is customer relationship management? Why is it so important to "manage" this relationship? Identify the major components of strategic planning and explain how they are interrelated. Explain how an organization can attain a competitive advantage at the corporate strategy level and at the business-unit strategy level.

Reference no: EM133657553

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