Why is it necessary to divide the market into segments

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Assignment:

Answer the following questions

The answer is based on the given link:

1. Discuss the important factors that affect the environment of business.

2. Enumerate and explain the internal environment that need to be assess in the analysis of the business conditions prevailing in the environment.

3. Why is it necessary to divide the market into segments?

4. What are the segments that affect the operation of the business and firms?

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