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Why is it necessary to create integration and consistency

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Reference no: EM132608289

Discussion: Your initial discussion thread is due and you have to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses.

Marketing Management

Where do the IMC communications tactics fit within the marketing management flow chart and why? Why is it necessary to create integration and consistency with current and potential customers? Incorporate concepts and examples from this week's lecture in your post. Respond to at least two of your classmates' posts.

Reference no: EM132608289

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