Why is it necessary o plan an advertising strategy

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1. Why is it necessary o plan an advertising strategy? What factors should be considered?(Ch 8 Convention Management and service )

2. What are exchange trade and cooperative advertising? What are the advantages and disadvantages of each? (ch convention management and service.)

3. Of the four functions, planning, organizing, leading and controlling which function do you think you would be best at and why. Then which function do you think you would be weakest at and why ?

Reference no: EM131284072

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