Why is it important to truly understand the customer

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Reflect and answer the following:

1. Why is it important to truly understand the customer? Make a list of 10 'wants' that you have. What would have to occur to move each of these from 'wants' to 'needs'?

2. Review the five alternative concepts under which organisations design and carry out their marketing strategies. Now, take a look at one of the automobile dealerships in your town. Which one of these five concepts do you believe they are typically employing? Why?

3. Think of a product or retailer to which you are loyal. What has caused this loyalty? What could a competing product/retailer do to break this loyalty?

Reference no: EM132932806

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