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a) What is price transparency and why is it an important concept for e-marketers to understand?
b) List the main factors that put downward pressure and upward pressure on prices in the Internet channel.
c) What are the different online pricing strategies discussed in the book - discuss them with an example for each.
d) Which pricing strategy would you use to introduce a new product for wireless Web access? Why?
What will be the resulting percentage change in earnings per share if they expect operating profit to change 9.6 percent?
Harris Fell, CPA and member of the AICPA, was engaged to audit the financial statements of Wilson Corporation. Fell had half-completed the audit when he had a dispute with the management of Wilson Corporation and was discharged.
Cost of Common Equity with and without Flotation The Evanec Company's next expected dividend, D1, is $2.71; its growth rate is 5%; and its common stock now sells for $37. New stock (external equity) can be sold to net $33.30 per share. What is Evanec..
Great Wall Pizzeria issued 8-year bonds one year ago at a coupon rate of 6.1 percent. If the YTM on these bonds is 7.5 percent, what is the current bond price?
A Mobile Telecommunications Company in Ghana has decided to create competitive position in order to develop marketing strategies to compete in domestic market.
In recent years Sweep Programs have grown throughout the U.S. With this financial innovation, banks automatically sweep excess funds from their customers’ checkable deposits into interest bearing MMDAs, which are part of savings and time deposits.
What factors may contribute to the decline in usefulness of operating assets? Should the choice of depreciation method be related to these factors? Must a company choose just one method of depreciation for all assets? Explain
you have just landed a lucrative job as Financial Planner with First Citizens Investment Services (FCIS), major financial services company in your home country.
What is required return on a portfolio with a standard deviation of 22%, if the risk-free rate is 2%, the expected return on the market is 11%, and the standard deviation on the market is 15%?
Using the banks’ offering data below for the Japanese yen, British pound and U.S. dollar, explain how a loss can be attained using triangular arbitrage methods. Create triangular graphics to illustrate your process.
How do book values and market values affect the goal of financial managers? How will a firm determine if its level of liquidity is appropriate?
You are a research scientist with a new drug idea. It costs $100 million to create a lab and test it.
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