Why is it challenging to innovate, design, and develop

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Reference no: EM133396012

Questions:

Why is it challenging to innovate, design, and develop services?

Why is service innovation so critical for firms and countries?

How might a service blueprint be used for marketing, human resource, and operations decisions? Focus on one of the blueprint examples shown in the text as a context for your answer.

Reference no: EM133396012

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