Why is influencer marketing relevant for companies

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Reference no: EM133441553

Question: Why is influencer marketing relevant for companies to invest in?

Do research on your top 2 social media influencers and calculate their engagement rate (total number of likes and comments divided by their follower count, and then multiply by 100 to give you a percentage).

Do research to find out the average engagement rate and comment on how the 2 influencers are performing according to the industry standard. Do you think the industry affects the average engagement?

Share one marketing-related challenge faced by influencers or for companies who partner with them.

Reference no: EM133441553

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