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Why is indian market considered so attractive to companies

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Reference no: EM133199038 , Length: 5 pages.

Assignment: Marketing Case Study

Question I: Why is the Indian market considered so attractive to companies like WalMart? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline three relevant concepts in your response to question I. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.

Question II: What do you believe are the 2-3 most important elements of WalMart's potential success in India? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline three relevant concepts in your response to question II. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.) and the marketing environment, not from the viewpoint of other business functions such as HR, finance/accounting, operations, etc.

Question III: Research the Indian market's recent response to the Walmart entry strategy. How should Walmart respond to protests? (Response length: 1-2 paragraphs)

Instructions: Identify, define, apply, and underline two relevant concepts in your response to question III. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.).

Be specific and use accurate terminology to describe your strategic recommendation. For example, if you recommend a product formulation change, then you should use product strategy-related terminology

Article Case: "Walmart Has New Passage to India --- Retailer joins others for 75% stake in online marketplace Flipkart; Alphabet also on board" by Abrams, Corinne; Nassauer, Sarah; MacMillan, Douglas.

Reference no: EM133199038

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