User Account

All Pages

Why is having a good brand a great marketing strategy

Assignment Help Marketing Management
Reference no: EM13855559

Question 1. There are four levels of a product: core, tangible, augmented, and promised Which of the following represents an intangible product?

A new Range Rover for its unique styling and brand name

A new projector screen TV for teens to share with their friends

Life insurance with a high premium and high cash value after 20 years

An outdoor kitchen to improve the value and appearance of a home

Question 2: What is the advantage of a service-dominated approach to products?

Because services are more dominant today that pure goods.

Because you don't have to be concerned with tangible benefits

Because everything today is essentially a service

Because it integrates the product, price, and service dimensions of an offering

Question 3: Which stages are part of the product life cycle?

Introduction, launch, demarketing

Early maturity, late maturity, demarket

Growth, maturity, decline

Product development, product testing and launch

Question 4: The product line is a group of related offerings. Which answer does NOT explain the definition of a product line?

The entire assortment of products a company offers

Created to make marketing strategies more efficient

A line extension can be added

Can be broad or narrow

Question 5: The service-dominant approach to marketing considers three separate and distinguishable characteristics. Which of the following is NOT one of them?

Planning

Products

Services

Prices

Question 6: Which of the following best describe the new offering-development process?

Idea generation, idea screening, feature specification, development, testing, commercialization, and evaluation

Idea generation, development, and commercialization

Product design, testing, feature screening, and commercialization

Ideation, design, testing, screening, development, and evaluation

Question 7: In the idea screening stage, companies evaluate new offerings by determining ______.

if the product costs more during idea generation than expected.

the product's features

if the product fits with the image and corporate strategy

if the product works like it is supposed to work or if it needs further development.

Question 8: Price is _______.

always expressed in terms of US dollars.

the value the company believes the product is worth in order for them to make a profit.

the amount of money a customer pays to receive the offering's benefits.

the manufacturer's suggested list price (mslp) and not necessarily what the consumer will pay for an offering.

Question 9: Which of the following is an example of total cost of ownership?

Price of a hair appointment and the cost of gas to get to the salon

A BOGO (buy one get one free) price for a pair of shoes

purchase of a blood glucose meter and the strips necessary to test blood glucose levels.

a Lego set and another related Lego product

Question 10: When an accounting firm packages its audit report in an expensive official looking report cover using linen stationary and the logo embossed on every page, what are they trying to convey to the customer?

a way to present canned information in a way that looks customized

A marketing message to promote their brand name to anyone who sees the report

A tangible aspect to the audit service to help the customer evaluate the service, trust the service, and be comfortable with price paid

to appear as if their service is really a product

Question 11: Do all products have a technology platform?

No, technology platforms are unique to products using technology as the basis of their product

Yes, all products have some aspect of technology involved in them.

No, the technology as the basis for the product is irrelevant to describing a product.

Yes, products need technology to be manufactured.

Question 12: For most customers, a fur coat would be an example of what type of consumer offering?

convenience offering

shopping offering

unsought offering

specialty offering

Question 13: Apple begins markting an iCar. In which stage of the product life cycle would you put the iCar?

decline

growth

maturity

introduction

Question 14: Kellogg Cereal markets All Bran, a non-sweetened and minimally processed cereal. It is in the decline stage of the product life cycle. What can Kellogg do to generate new interest in All Bran and extend the length of the product life cycle?

Try to get better shelf position for All Bran so consumers see it better and therefore more likely to buy it.

Find a new market segment who would value the healthy cereal such as millinials.

Consider the cereal a 'dog' and take it off the shelves and cut their losses.

Offer price promotions with deep discounts to sell more boxes of All Bran.

Question 15: Why is having a good brand a great marketing strategy?

So that marketers don't have to constantly find new product names

To ensure customers don't buy competing offerings

So that other products offered under the same brand name can receive the halo effect of the brand name and brand image

So that competitors can't use the same brand name

Reference no: EM13855559

Questions Cloud

Consider some smaller erp systems : Consider some smaller ERP systems
Create a diagram depicting the key criminal justice : Create a diagram depicting the key criminal justice agencies at the federal, state and local levels - identify the agencies involved at each point in the criminal justice system including law enforcement agencies, courts, and corrections department..
Provide feedback students should consider social practices : Provide feedback students should consider cultural understanding and social practices; other parameters will be pre-Defined by the Learning Facilitator.
What are the major river systems of this region : What are the major river systems of this region. What role have they played in the history of the region? Which river is considered the most important. Why.
Why is having a good brand a great marketing strategy : Why is having a good brand a great marketing strategy? For most customers, a fur coat would be an example of what type of consumer offering
Explain the human resource management process : Formulate the conversation you would have with the employee, based the concepts and Summarize the conversation you would have with the employee's male co-worker.
Efficient customer satisfaction measurement schemes : Efficient customer satisfaction measurement schemes should try to identify: the customer's importance and the firm's performance of key quality characteristics. inconsistencies in satisfaction responses of the target customer group
Journal of the american medical association : When 40 people used the Weight Watcher diet for one year, their mean weight loss was 3.0lb and the standard deviation was 4.9 lb (based on data from "Comparison of the Atkins, Ornish, Weight Watcher, and Zone Diets for Weight Loss and Heart Diseas..
Contracts between an exporter and an agent : Unless otherwise specified, contracts between an exporter and an agent and contracts between an exporter and a distributor are called

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd