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Problem
Textbook: Applied Marketing by Dave Maguire.
Read the Gowlings LLP case study (Page 111-120) and briefly answer the following two questions:
a) Why is Gowlings pursuing international expansion?b) Which location(s) would best serve Gowlings' plans for international expansion?
Select an innovative product and company. Consider these questions: How does this product fill a market need? What is innovative about it?
Principle of Marketing: Pricing and the Competitive Advantage - Can you explain this phenomenon? How can this apply to an insurance market plan
a) Discuss how product lifecycle affects product development strategy.
you work for the marketing manager of an organization that is going to launch a new line of personal care products in the U.S. market
The premise underlying each of the three models of strategic planning and the advantages each brings to the process. How to apply or implement strategic planning using each of the 3 methods
Explain the process you would go about to make the change. Or, if you did make the change, what was the process you followed?
Choose an existing hospitality organization in Lane County and develop a marketing plan for them based on their product-service mix, location, and target market. Be sure to define all of these in your plan
What are some of the issues Canadian Aboriginals face in Canada? (Issues may be health, access, education, social class, violence, gender issues etc.)
Describe the characteristics of each of the four stages of growth a business organization might experience. Provide examples to support your description
How effectively did your company fund operations? Did your product decisions contribute to or detract from company performance? Why?
It's common knowledge that labeling has become global. Examine the labeling regulations that your chosen country has. Give examples of at least two (2) labeling
BUS499- Explain the effects you believe the Internet's capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
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