Why is globalization important consideration for companies

Assignment Help Marketing Management

Reference no: EM133631915

Problem: How can companies strike a balance between maintaining a consistent global brand identity while catering to local tastes and preferences? Why is globalization an important consideration for companies operating in international marketing? Name one successful example of globalization.

Reference no: EM133631915

Questions Cloud

Which phenomenon does the scenario exemplify : Capitalizing on its high brand equity a manufacturer of cell phone accessories introduces new product and Presto. Which phenomenon does this scenario exemplify?

Discuss what the market is how it should be selected : Discuss what the market is how it should be selected and served. Indicates how the components of the marketing mix generate value in the market.

What marketing problem has the manufacturer encountered : A company that manufactures shampoo has been unable to persuade a large retail outlet to purchase. What marketing problem has the manufacturer encountered?

What brand identity and value you think apple should promote : Explain what brand identity and values you think Apple should promote going forward; whether it should stay the course, or shift their marketing.

Why is globalization important consideration for companies : Why is globalization an important consideration for companies operating in international marketing? Name one successful example of globalization.

Which targeting approach-approach are being used by bowflex : Considering mass marketing, targeted marketing, multisegment marketing. Which targeting approach/approaches are being used by BowFlex and why?

What would be the increase in the banks weighted average clv : What would be the increase in the bank's weighted average CLV if each of the three suggested strategies were implemented separately?

How do traditional banks compare to companies like amazon : How do traditional banks compare to companies like Amazon, Apple, and Google in terms of customer experience?

In which stage of the product life cycle are the ipad : Apple launched its iPad in 2010 and it, along with its companions IPad Pro and iPad. In which stage of the product life cycle are the iPad and other tablets?

User Account

All Pages