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Why is gathering information important for marketers

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Reference no: EM131860979

Gathering information is key to marketing success. For businesses interested in selling products to teens, Teenage Research Unlimited (TRU) is an invaluable research partner. The marketing research firm has been studying teen habits since the 1980s, and data collected from TRU's focus groups and surveys reveal the ways in which teens are influenced by reference groups and each other. According to analysts, the teenage consumer segment will continue to grow in importance, especially in the age of cell phones, iPods, and social networking.

  1. Why is gathering information important for marketers?
  2. How do companies benefit from the information obtained by TRU?
  3. Why is the teenage group important to marketers?

Reference no: EM131860979

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