Why is ethnographic observational research valuable

Reference no: EM133396482

Questions

1.If a company is used to planning an advertising campaign with 3 print ads, 2 radio spots, and a TV commercial 6 months in advance, what challenges must they overcome in implementing a successful social media campaign?

2.If you are a marketer used to approving every brand message before it goes out, what best practices should be put in place to minimize concern?

3.Why is ethnographic observational research valuable? What are the potential differences in results or insight in observation versus traditional market-research surveys and focus groups?

4.Social media can put you in difficult ethical situations. You recently became the social media community manager for a brand. You have access to the company social media accounts on your phone. After a rough day with a difficult client you went home and complained about how awful the client is on your personal Facebook. One of your four hundred "friends" knows the client from their kid's soccer team and shares your post. What do you do?

Reference no: EM133396482

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