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1. Why is "Employee Loyalty" so important to an organization today? List five ways in which employee loyalty can be encouraged and list them in order of importance.
2. Choose a product or service you recently purchased. Tell how at least three marketing influences convinced you to purchase it or at lease helped you choose the brand or company. What is "buyer's remorse" and how can marketers overcome this behavior?
3. Give examples of how marketers can convince consumers "satisfy" each of Maslow's Needs (5) by purchasing their products or services. (We're dealing with Perceptions)
4. What one important factor makes business to business marketing different than consumer marketing? Give an example of a B-B product and tell how you would differentiate your offering (versus your competition) in order to sustain and enhance your competitive advantage.
5. You are a business to business marketing manager. Tell how you would penetrate a potential customer by influencing or complying with the following: user, buyer, purchasing manager, influencer (specifier), gatekeeper, level of authorization, approved supplier.
Promoting an ethical business climate requires all employees to be dedicated to that goal because
Explain The Role of Promotion in Marketing and Discuss how promotional strategy is influenced by the choice of target market and segment of the Droid Phone
during this course we have learned about organizational culture and structure we have spoken of feedback and job types.
Explain about Finance and What are the main inputs needed to begin the financial portion of a strategic plan
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP
Describe each market structure (perfect competition, monopolistic competition, oligopoly, and monopoly) and discuss two of the market characteristics of each market structure.
How will you measure your quality of service? What barriers might you run into in globalizing your service? Provide specific examples. In terms of the marketing mix, what specific marketing strategies will you use to distribute, price and promote thi..
Write a case: Court rules for employers in two employment discrimination cases brief using the IRAC method
Explain Poulation Growth and Sum of annuities and What would the population in 1990 have been if growth had continued in this same pattern
Compare and contrast Path-Goal Theory and Normative Decision Theory with a focus on which you believe leads to the most effective organizational leadership. Provide specific examples to support your response
Cresheim claimed that the oral contract was not binding because the contract was not in writing and the letter referring to the contract was not a contract but only a letter. Was the contract binding?
Review the list of names provided in the University of Phoenix Material: Creative Genius List. how his or her ideas were implemented
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