Why is default rule a savvy business strategy on the company

Reference no: EM131922875

Problem

Many online subscription services have "automatic renewal" policies, in which they will automatically bill you for another year's subscription when your current one runs out. Why is this default rule a savvy business strategy on the part of the online company?

Reference no: EM131922875

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Why is default rule a savvy business strategy on the company : Many online subscription services have automatic renewal policies. Why is this default rule a savvy business strategy on the part of the online company?

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