Why is data integrity such a critical issue in business

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On 20 March 2009, BBC (British Broadcasting Corporation) run a story of an undercover operation that exposed a broker selling credit card details of United Kingdom (UK) customers, for as little as USD$10 per card. The broker, a cohort of Delhi-based Indian call centre Symantec, was red-handed at an up-market coffee shop while striking a deal with BBC undercover journalist. The broker flaunted his goods, which were a list of credit card details of certain UK customers and said he had a large stock of information on cards. He even divulged that his sources were the call centres that handled mobile phone sales or phone bill payments. The details that the broker gave were right including names addresses and pin codes, but the numbers fell short of a digit. The Financial Time brought out a story that Symantec had immediately launched an internal investigation. (BBC News, 2009; Financial Times, 2009)

Why is data integrity such a critical issue in business? GIVE 5 AND EXPLAIN

Reference no: EM133144660

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