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Why is data analytics important in business

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Reference no: EM133340814

Questions

1. Why is data analytics important in business?

2. What is the role of statistics in data analytics? What type of variables (data) do we have? Use the stats-intro ppt.

3. How is marketing analytics defined?

4. What is "Big Data"?

5. What are the four Marketing Principles (MP) and provide a brief explanation for each.

6. What is your goal from this course? What would you like to learn? What are your fears about this course?

Reference no: EM133340814

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