Why is consumer behavior-insight important for advertising

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Reference no: EM131725419

1. Discuss why companies use their founder, president, or CEO as an advertising spokesperson. What are the pros and cons of this practice for both major corporations and smaller companies, such as a local retailer?

2. What are some ways jodie could make employees like jack and tracey more familiar and comfortable with a yield managment programs?

3. Why is consumer behavior and insight important for advertising and promotion?

Reference no: EM131725419

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