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Why is coca-cola so insistent on the indian market

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Case Analysis: Coca-Cola in India Instructions One of the most controversial cases on international marketing is the case of Coca-Cola in India. Since the company entered the Indian market in the 1970s, it has met with market rejection, to the point that it has been accused of polluting the waters of the towns where the bottling plants were located. Coca-Cola left the market in 1977 and returned in 1993, where it found a much more competitive market than in previous years. Despite the continuous complaints that Coca-Cola faces in the Indian market, the company is not giving up on its goal of penetrating the second most populous country in the world.

1. Why is Coca-Cola so insistent on the Indian market? What is the attraction of this country?

2. What macroenvironmental factors are favorable for Coca-Cola and not suitable?

3. What was the biggest obstacle that Coca-Cola ran into in India?

4. How have the problems that Coca-Cola has had in India affected its image?

5. What were the courses of action taken by the company to improve its image in the Indian market?

6. What recommendations would you give to the Coca-Cola company to successfully carry out its marketing strategies to the Indian market?

Reference : Berglund, H. (2017). Civil society and political protest in India - The case of Coca-Cola in Kerala. Indian Review, 16(3), 324-343.

 

Reference no: EM133296655

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