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Why is business experimentation important

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Reference no: EM132238509

Article- BEWORKS: EXPERIMENTATION IN BUSINESS

Read article and answer the question, APA style , 2 pages

1. What does BEworks do and how is it different from typical consulting firms?

2. Why is business experimentation important?

3. What are the principle of business testing?

4. Describe the luxury cosmetics industry and BEworks's client engagement?

5. Which test is suited for BEworks's client? Why?6

6. What are some ethical considerations regarding business testing?

Reference no: EM132238509

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