Why is advertising necessary

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Reference no: EM132948238

-Why is advertising necessary?

-What do you think is the biggest issue in advertising today that contributes to advertising's bad rap?

-One reason people don't like advertising is because some ads seem silly - or sometimes even offensive. Sprint's campaign from 2013 had Advertising Age and other industry experts raving. Please watch the following ad compilation from this campaign: Sprint Ads - James Earl Jones

-https://www.youtube.com/watch?v=7VV52m_wpgQ

-Then in early 2014, Sprint changed tactics with a new campaign meant to hook viewers with a story to follow. Industry experts and the viewing public have labeled this campaign as one of the worst of that year. (In fact, the entire promotion was scrapped just 5 months after launch.) Please watch the first ad from this campaign: Meet the Framily Ad - Sprint https://www.youtube.com/watch?v=9M10XDicIq8

-Why do you think the 2013 campaign was considered so much more effective than the 2014 campaign?

-Why do you think viewer response of the 2014 has been negative? Is this ad offensive in some way or just plain silly?

Reference no: EM132948238

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