Why is advertising necessary

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Why is advertising necessary?
What do you think is the biggest issue in advertising today that contributes to advertising's bad rap?
One reason people don't like advertising is because some ads seem silly - or sometimes even offensive. Sprint's campaign from 2013 had Advertising Age and other industry experts raving. Please watch the following ad compilation from this campaign: Sprint Ads - James Earl Jones / Closed Captioned version.
Then in early 2014, Sprint changed tactics with a new campaign meant to hook viewers with a story to follow. Industry experts and the viewing public have labeled this campaign as one of the worst of that year. (In fact, the entire promotion was scrapped just 5 months after launch.) Please watch the first ad from this campaign: Meet the Framily Ad - Sprint / Closed Captioned version.
Why do you think the 2013 campaign was considered so much more effective than the 2014 campaign?
Why do you think viewer response of the 2014 has been negative? Is this ad offensive in some way or just plain silly?

Reference no: EM132944552

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