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Why is a marketing strategy important

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Reference no: EM13833798

(1) Describe (do not simply list) the four components of a marketing strategy.

(2) Why is a marketing strategy important and why should a strategy be in writing?

(3) We typically say that marketing possesses very few rules for choosing the appropriate marketing activities. Please describe/explain any universal rules of marketing that might be applied to most products, markets, customers, and situations.

Reference no: EM13833798

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