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During this course we will review the key concepts to successfully develop a marketing plan. You will apply these concepts to a program, product or service of a company of your choosing. (See acceptable company list). You will use the same company and product and service for all milestone papers. Once your professor has approved your product/service and company, describe the following in paragraph form:
Company: State Farm Insurance
Question 1: Provide an overall summary of the company and the product/service offerings.
Question 2: What is the product or service you will redefine or introduce as new?
Question 3: Why is it a good time for the company to explore this opportunity now?
Question 4: What are the short term and long term goals?
Question 5: Does this product or service support the company Mission, Vision and Core Values. (Yes/No and why? Be sure to include the company mission and vision statements in your response).
Question 6: What are the risks/benefits of introducing this product/service?
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