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Why is a brand integrated perception

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Reference no: EM132968507

Explain the difference between planning an IMC campaign and planning a 360-degree total communication program.

What do we mean when we say that media planning in an IMC campaign plan moves from channels to contact points?

Why is a brand integrated perception?

What are SWOTS and how are they used strategically in analyzing a marketing situation?

What is a cross-media integration, and why is it important?

What are two types of controls used in the management of a IMC campaign?

Explain how a global IMC program is more complex than an IMC program operated nationally.

What is internal integration?

Reference no: EM132968507

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