Why innovation is at the heart of creating advantage

Reference no: EM13242198

Explain in one or two paragraphs why innovation is at the heart of creating and sustaining competitive advantage for firms. You need to mention the interrelationships between innovation, productivity, competitive advantage and value-creation.
What methods are used to measure (i.e. quantify) innovation by a firm and what are some of the challenges with trying to measure innovation in some industries?

Reference no: EM13242198

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