Why innovation is at heart of creating advanatage

Reference no: EM13242403

Explain in one or two paragraphs why innovation is at the heart of creating and sustaining competitive advantage for firms. You need to mention the interrelationships between innovation, productivity, competitive advantage and value-creation.
What methods are used to measure (i.e. quantify) innovation by a firm and what are some of the challenges with trying to measure innovation in some industries?

Reference no: EM13242403

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