Why have we seen such a change in the last few decades

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Marketing to Women: Why have we seen such a change in the last few decades? What are the factors that are the catalyst for the change? What do the statistics tell us about buying power and importance of women? Is there any evidence that shows women are more “loyal” when it comes to being a customer? Are there specific age groups of women that make sense to target, and why? More importantly, how? How should we market to women? What makes our efforts different?

Reference no: EM131708999

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