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Why has the joint venture been so successful to date

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Reference no: EM132992018

1. GM entered the Chinese market at a time when demand was very limited. Why? What was the strategic rationale?

2. Why did GM enter through a joint venture with SAIC? What are the benefits of this approach? What are the potential risks here?

3. Why did GM not simply license its technology to SAIC? Why did it not export cars from the United States?

4. Why has the joint venture been so successful to date?

Reference no: EM132992018

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