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Question - Please read the Starbucks Corporation case study on pages 144-148 and answer the following questions:
Q1. Why has Starbucks' strategy succeeded so well?
Q2. Is Starbucks' competitive advantage sustainable?
Q3. How should Starbucks amend its strategy in order to remain successful?
Grant, R. M., & Jordan, J. J. (2015). Foundations of Strategy (2nd Edition). Wiley Global Education US.
Peiper, H. (2019, January 19). Introducing the next generation of Starbucks coffee art. Starbucks Stories. Retrieved September 2, 2022.
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