User Account

All Pages

Why has le pliage been so successful

Assignment Help Other Subject
Reference no: EM132352745

Assignment: • Please read the case and analyze it by answering these case analysis questions.

• You may answer each case discussion question in each paragraph and separate different paragraphs for different questions. You don't have to copy the discussion questions in your answer.

• Although quantity is not quality, however I do not accept 1-2 sentence answers to each question. Please make a thorough case analysis, post 300 to 500 words' case analysis (roughly 1.5-3 pages double spaced with12-font), and post it in the text entry format online

Case Discussion questions

1. Why has Le Pliage been so successful? To what do you attribute it popularity and longevity? What is the role of the Longchamp brand in its success?

2. How should Longchamp best manage its Le Pliage product line to ensure that it maintains its mythical status?

3. How strong is Longchamp's current value proposition in the marketplace? What do you think of its aspiration to change its position to move the brand up market and away from accessible luxury brands? Is this a wise move? Does the company have what it takes to do so? What defines a high luxury brand?

4. How should Longchamp manage its product portfolio and distribution strategy to best achieve its goals? What is the right mix of products and what is the right mix of distribution channels for Longchamp?

Article: Longchamp (By Jill Avery, Tonia Junker and Daniela Beyersdorfer)

Reference no: EM132352745

Questions Cloud

Assess the influence of the eu on industrial democracy : Edexcel Level 5 Higher National Diploma in Business– Human Resource Management-Explain the role of the main players in employee relations .
How multi agency teams work together to support all aspects : F/601/9449-Understand Children and Young Person's Development -MU5.2 -Edexcel Level 5 Diploma in Leadership for Health and Social Care and Children and Young.
Write forum post based on key themes within nominated topic : Choose one organisation from a list of nominated industry/business. You need to write a forum post based on key themes within the nominated topic
What are the primary behavioral motivations for consumers : What are the primary behavioral motivations for these consumers? Explain. What social and cultural aspects influence these consumers? Provide examples.
Why has le pliage been so successful : Why has Le Pliage been so successful? To what do you attribute it popularity and longevity? What is the role of the Longchamp brand in its success?
Write a reflection based on the case study : NUR1202 Professional Identity Assignment, University of Southern Queensland, USQ, Australia. Write a reflection based on the case study
How keurig to avoid channel conflict between target and macy : Keurig, the marketer of single-pod coffee makers, is planning to expand its distribution from departments stores (e.g., Macy's) to discount stores.
Communicate the change plan to the employees : Company-wide memo that can be used by the CEO to communicate the change plan to the employees.
Analyse the importance of participant engagement : Y/602/2339-Facilitate the Development of Effective Group Practice in Health and Social Care or Children and Young Peoples Settings-how to form and maintain.

Reviews

Write a Review

Other Subject Questions & Answers

  Cross-cultural opportunities and conflicts in canada

Short Paper on Cross-cultural Opportunities and Conflicts in Canada.

  Sociology theory questions

Sociology are very fundamental in nature. Role strain and role constraint speak about the duties and responsibilities of the roles of people in society or in a group. A short theory about Darwin and Moths is also answered.

  A book review on unfaithful angels

This review will help the reader understand the social work profession through different concepts giving the glimpse of why the social work profession might have drifted away from its original purpose of serving the poor.

  Disorder paper: schizophrenia

Schizophrenia does not really have just one single cause. It is a possibility that this disorder could be inherited but not all doctors are sure.

  Individual assignment: two models handout and rubric

Individual Assignment : Two Models Handout and Rubric,    This paper will allow you to understand and evaluate two vastly different organizational models and to effectively communicate their differences.

  Developing strategic intent for toyota

The following report includes the description about the organization, its strategies, industry analysis in which it operates and its position in the industry.

  Gasoline powered passenger vehicles

In this study, we examine how gasoline price volatility and income of the consumers impacts consumer's demand for gasoline.

  An aspect of poverty in canada

Economics thesis undergrad 4th year paper to write. it should be about 22 pages in length, literature review, economic analysis and then data or cost benefit analysis.

  Ngn customer satisfaction qos indicator for 3g services

The paper aims to highlight the global trends in countries and regions where 3G has already been introduced and propose an implementation plan to the telecom operators of developing countries.

  Prepare a power point presentation

Prepare the power point presentation for the case: Santa Fe Independent School District

  Information literacy is important in this environment

Information literacy is critically important in this contemporary environment

  Associative property of multiplication

Write a definition for associative property of multiplication.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd