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Why has innocent drinks succeeded

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Reference no: EM133274459

Innocent drinks

1. How and why has Innocent Drinks succeeded?

2. Of their two best options, taking the Innocent product line to Europe or extending the brand to other products in the UK, which do you favor and why? What are the advantages and disadvantages?

3. Should the company entertain a purchase offer at this point in time? Why or why not?

Reference no: EM133274459

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