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Why gender-based marketing is bad for business

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Reference no: EM133130692

Task 1. Watch Requiem for an American Dream. This documentary is very critical about corporations in business! Have a critical focus while watching it.

1. Mention one unethical action of which the film accuses corporations/businesses.

2. Is this accusation fair in your opinion? Can we find examples of the opposite (highly ethical companies)?

Task 2. TED Talk and discussion: Watch Gaby Barrios in "Why Gender-Based Marketing is Bad for Business,". Explain targeting consumers based on gender might not be a good driver of business. Do you agree with this assertion. Explain your answer.

Reference no: EM133130692

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