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Instruction:
You must select ONE of the following three case studies below for your assessment. These case studies provide different examples of entrepreneurship and innovation.
1. Why entrepreneurship flourishes in the countryside
2. Robin Chase: Excuse me, may I rent your car?
3. How an entrepreneurial potter helped restore beauty to a city
You will be required to watch the video and prepare a business style report. You must ensure that you incorporate the theories, which you learn in Module 1 and Module 2 to support your discussion.
Specifically some of the questions you should be considering are:• How does the case specifically demonstrate an entrepreneurial mindset?• How does the case adopt theories of creativity to solve the specific problem?• How does the case show an innovative approach to meeting a customer need?Whilst the format may vary for your report, below is suggested format for you to follow:• Background. This will provide an introduction to your case study.• Main Discussion / Opportunity. This section should use the questions above as the basis for your discussion.• Recommendations / Conclusion Is there anything you think could have been done differently?• What are your key learnings, which you have taken away from the case study?
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